Online Consumer-Generated Reviews Have Big Impact on Offline Purchases
One in four internet users read consumer-generated reviews online, which then have a big impact – affecting not only what they purchase offline but also how much they are willing to pay for it,...
View ArticleFacebook Accounts for Three Fastest-Growing Online Brands in UK
Five of the ten fastest-growing online brands*, in terms of unique audience, over the last year in the UK relate to social and professional networking – and Facebook accounted for the growth of two of...
View ArticleOne-Third of US Tweens Own a Mobile Phone
More than one-third of US tweens (ages 8-12) own a mobile phone, and those who access TV, music and the internet on their phones tend do so at home, according to a Nielsen study on the mobile media and...
View ArticleMobile TV Subscribers to Shoot Up, but Operators’ Revenue Not so Much
The mobile TV market will be worth over €4.4 billion (nearly $6.5 billion) in 2011 in Asia, North America and Western Europe combined, and subscription business models will dominate the market,...
View ArticleYouTube Leads US Online Video Market with 28% Market Share
Nearly 75% of US internet users watched a video online (streaming or progressive downloads) in September, averaging three hours of video per person during the month, according to comScore’s Video...
View ArticleAd Spend to Grow 6.7% in ’08, Internet to Overtake Radio in ’08 & Mags in ’10
Ad spending worldwide will near $486 billion in 2008, or 6.7% more than in 2007, while ad spend in North America will total $195 billion, up 4.1%, according to a ZenithOptimedia forecast, writes AdAge....
View ArticleHybrid-Vehicle Owners are Wealthy, Active, Educated
Wealthy, educated and active are adjectives that describe today’s hybrid vehicle owners, who also tend to be Democrats and Independents, according to (pdf) a recent analysis from Scarborough Research....
View ArticleOnline Advertised Job Vacancies Dip in November
In November there were 4,072,600 online advertised vacancies, a decrease of 89,100 – or 2.1% – from the October level, according to The Conference Board Help-Wanted OnLine Data Series (HWOL)....
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